| Provide Excellent
Customer Service |
- Address individual needs of each dealer
- Provide professional, on-time service 24-
hours/day, 7 days/week
- Maintain close customer contact and act as a
liaison to BP's marketing programs and products
|
| Leverage The
Strength of the BP Brand |
- Partner with BP to help build strong market
share and to promote BP as the most recognizable
brand in Michigan
- Commitment to a healthy global environment
- Premier one-stop fuel and shopping
experience open 24 hours per day
|
| Capitalize on
Strong Market Leadership Position to Promote the BP
Brand |
- Continue to encourage brand re-imaging -
Armada has high success rate to date with
existing customers
- Promote re-imaging to dealers as a method of
increasing market share and volume.
|
| Increase Co-Branding Activities |
- Increase customer traffic by co-branding
locations with:
   
- Maintain clean, attractive facilities
|
