Armada Oil & Gas Company is a wholesaler, distributor and jobber exclusively marketing the BP brand throughout the state of Michigan.  Armada is the largest BP jobber in Michigan and the third largest BP jobber in the United States.  We market more than 125 million gallons of BP - Branded products annually to more than 230 customers and achieved 20% growth in gallon volume over the past two years.
Well Defined Growth Strategy
Provide Excellent Customer Service
  • Address individual needs of each dealer
  • Provide professional, on-time service 24- hours/day, 7 days/week
  • Maintain close customer contact and act as a liaison to BP's marketing programs and products
Leverage The Strength of the BP Brand
  • Partner with BP to help build strong market share and to promote BP as the most recognizable brand in Michigan
  • Commitment to a healthy global environment
  • Premier one-stop fuel and shopping experience open 24 hours per day
Capitalize on Strong Market Leadership Position to Promote the BP Brand
  • Continue to encourage brand re-imaging - Armada has high success rate to date with existing customers
  • Promote re-imaging to dealers as a method of increasing market share and volume.
Increase Co-Branding Activities
  • Increase customer traffic by co-branding locations with:
    SUBWAY Partners
  • Maintain clean, attractive facilities
 
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Well Defined Growth Strategy
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